---
title: The Power of TikTok Webinar
description: Find out what all the hype is about from these 3 viral TikTok'ers themselves as we discuss how brands can leverage the app for sponsored content.
image: https://sites.captiv8.io/hubfs/Year%20In%20Review%202021/captiv8_black.png
---

[![captiv8_white](https://sites.captiv8.io/hubfs/New-Branding-logo-2021/captiv8_white.svg "captiv8_white")](https://captiv8.io/)

 

**Webinar Recap**

# **THE POWER OF TIKTOK**

## TikTok has taken the world by storm, and for good reason! Find out what all the hype is about from 3 viral TikTok’ers themselves as we discuss how brands can leverage the short-form app and advertise something in 15-60 seconds, as well as how influencers ideate and create content for the app.

## Our guests had great takeaways:

- Why brands should think differently regarding creators on TikTok vs. Instagram vs. YouTube
- What creators look for when partnering with brands
- Tips for achieving virality + what creators want to see from TikTok

![Moderator](https://sites.captiv8.io/hubfs/post-tiktok/moderator-pink_03.png)

##### Marienor Madrilejo

Moderator

A3 Artists Agency

![andre_03](https://sites.captiv8.io/hubfs/post-tiktok/andre_03.png "andre_03")

Andre Swilley

7.5M Followers

![jordyn_03](https://sites.captiv8.io/hubfs/post-tiktok/jordyn_03.png "jordyn_03")

Jordyn Jones

6.1M Followers

![alan-black_03](https://sites.captiv8.io/hubfs/alan-black_03.png "alan-black_03")

Alan Chiken Chow

1.3M Followers

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