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Benefits, Success Stories, and Maximizing ROI

Did you know that TikTok users spend nearly 20 hours on the app per month? If you're not already leveraging TikTok ads to meet your target audience where they are, you're missing out. With TikTok Spark Ads, you can reach your audience in the most authentic form of advertising. 

To find out how, watch the on-demand webinar recording featuring a panel of industry experts including Rachael Ryan who manages Global Research and Insights at TikTok, and DripDrop Marketing Director, Alex Dacks as they share data and insights on how your brand can capture the lightning in a bottle that is TikTok Spark Ads! 

In this webinar, you will learn:

  • What TikTok Spark Ads are, and why they're so effective. 
  • First-party data from TikTok uncovering the effectiveness of TikTok Spark Ads. 
  • First-hand insights and learnings from a brand that has found success through leveraging Spark Ads! 
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Panelists

1-Oct-25-2023-04-49-33-9282-PM

Rachael Ryan

Global Research & Insights Manager, TikTok

Rachael uses qual and quant research methodologies and the most up-to-date technologies to design and deliver large-scale global research studies to marketing and product teams at TikTok. Rachael's focus is on understanding what drives creative performance on the platform. 

2-Oct-25-2023-04-49-33-9425-PM

Alex Dacks

Marketing Director, DripDrop

Alex is the Marketing Director at DripDrop Hydration overseeing all things content from organic social, to paid social, to creators, influencers, and ambassadors. She has a wide range of social media experience from the brand and agency perspective across many verticals including tech, CPG, non-profit, and more.

3-Oct-25-2023-04-49-34-0509-PM

Sophia Moinpour

Associate Director of Partnerships, Captiv8

Sophia Moinpour is an Associate Director of Partnerships at Captiv8, specifically driving the Affiliate & Commerce vertical. She has extensive knowledge of partnering with and educating brands on forming successful creator collaborations. With social commerce blazing and the immense opportunity for affiliate creators to be at the forefront, Sophia has reinforced the creator affiliate marketing expansion at Captiv8. She currently spearheads the strategy and market opportunities for Captiv8's Creator Affiliate Suite. With the increasing trend of investment into the influencer marketing channel, Sophia is particularly passionate about Captiv8's ability to solve for attribution of influencer marketing and help brands recognize and drive ROI.

© Captiv8, 2023

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