Topics of discussion Included:
Creative Partnerships Manager
Alexis is a Creative Partnerships manager based in NYC with over 10 years of experience in client service, creator marketing, and relationship management. Throughout her career, Alexis has activated successful campaigns for Fortune 100 brands and has enabled agencies and brands to adopt influencer technology at scale. Her FYP is currently filled with pop culture deep dives, celebrity parodies, and fashion week runway shows.
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Global Research & Insights Partner
Jacqueline Cervantes is a Global Research & Insights Partner on the Marketing Science team at TikTok. Her work focuses on understanding Creators and Creative on the platform to empower marketers and advertisers to win on the platform.
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Associate Director, Partner Innovations
Nikki is the Associate Director of Partner Innovations at Captiv8. She utilizes her expertise in creator marketing and paid media to cultivate robust industry partnerships, propelling the creator economy forward and enhancing collaboration between brands and creators.
