The holiday season is one of the biggest sales seasons of the year, making the months leading up especially critical for brands and advertisers-- and we're here to help. This report takes a deep-dive into the 2020 holiday retail season's consumer profile and consumer shopping behaviors. Find out why influencer marketing is vital to the holiday season advertising strategy in 2020.
In this report, you will learn:
- How consumers are shifting their shopping habits in 2020
- The role of social media in the path to purchase decision process.
- Examples of successful influencer-led holiday campaigns.
