In an effort to enable brands from varying industries to benchmark the performance of their influencer marketing campaigns, Captiv8 analyzed over 5,000 sponsored posts across 9 different verticals. In this comprehensive benchmark report, you will learn industry-specific benchmarks across varying influencer tiers, verticals, and platforms.

In this report you will discover:

  • Platform Dynamics: Gain profound insights into the nuances of TikTok and Instagram engagement. Understand the unique characteristics of each platform to tailor your content strategy effectively.

  • Tiered Success: Unravel the impact of influencer tiers on engagement rates. Our report breaks down the data from Nano to All-Star influencers to reveal the most effective tiers for driving organic reach and virality.

  • Industry Engagement Rates: Explore a detailed analysis of engagement rates across various industries. Uncover which sectors are thriving, and discover actionable strategies to elevate your brand's presence on social media.