Who Won March Madness 2024 on Social Media

Discover the winning brand strategies behind March Madness for 2024 along with social insights. As the tournament's games captivate audiences worldwide, we've shifted our focus to analyze the digital engagement of all 68 teams in both the men's and women's brackets. From tracking growth and engagement rates to assessing overall impact, our comprehensive study delves into the digital presence of these teams throughout the competition. With over 250 data points across 136 teams analyzed, we provide strategic insights and trends that brands simply can't afford to miss.

Download To Discover:

Teams With The Highest Following Growth: Find out which teams had the highest follower growth percentage over the course of both the Men’s and Women’s tournaments.
Engaging NIL Campaigns By Vertical: Discover the top 3 NIL March Madness social media campaigns by total engagements across four of the top-performing verticals.
The March Madness of Social Media Engagement: In true March Madness-fashion, we assembled a bracket that highlights the teams with the highest engagement rates on Instagram to determine who won both the men’s and women’s March Madness tournaments along with insights into what contributed to their high engagement rates.

Analyzing the Top Performing Campaigns, Players, and Teams

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